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Cables
Designs and hand-assembles HiFi interconnects, speaker, and power cables in Wiltshire, England since 1985.
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about the chord company
The Chord Company was founded in 1985 by Sally Gibb, who built the first cables at home before the company grew into a purpose-built headquarters near Stonehenge in Wiltshire, England. The design brief from the start was neutral signal transfer: cables that move the signal without imposing a tonal signature of their own. Every cable is designed in-house and assembled and tested at the Wiltshire facility. The range spans analog interconnects, speaker cables, digital and streaming leads, and power products across price tiers from entry-level to reference. Recent recognition includes a 2025 What HiFi? Award for the RumourX speaker cable, alongside a long history of reviews and awards in HiFi+, What HiFi?, and HiFi Choice. Note that this is The Chord Company of Wiltshire, the cable maker, and not Chord Electronics of Kent, the separate firm that builds DACs and amplifiers. The two are unrelated despite the shared name. In the US market The Chord Company competes with cable specialists like Cardas, AudioQuest, and Nordost, positioned to span entry-level system upgrades through reference-grade looms. US distribution runs through The Sound Organisation in Dallas, Texas, feeding a broad dealer network that includes The Cable Company, Hawthorne Stereo, and Gestalt HiFi. Design and assembly are handled at the Wiltshire facility in England.