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self-serve + four engagement tiers · cancel anytime

Pick the depth you want.

Two ways in: start self-serve with a transparent monthly, or hand it to us done-for-you. Both are audio-native — built by people who actually know the gear.

start self-serve

Two ways in. This is the fast one.

Transparent, flat pricing. No setup fee, no sales call, cancel anytime. Subscribe now — we'll have your stack live within a day.

early access

Presence

Reputation + listings, handled.

$149/ month

no setup · cancel anytime

  • Google Business + 30+ directories synced and clean
  • AI-drafted review responses, in your voice
  • Review-request cadence to your recent buyers
  • Listing + local-search monitoring

most picked

Console

Presence + an audio-fluent AI concierge.

$750/ month

no setup · cancel anytime

  • Everything in Presence
  • 24/7 AI concierge on your site + Google profile — it knows the gear
  • Text-to-demo lead capture and routing
  • Local SEO + map-rank basics
  • Monthly signal report

want it done for you? See the full engagement ladder ↓

done-for-you · the engagement ladder

When you want it run for you: each tier is a real engagement, not a subscription. Setup happens once; retainer is monthly. Move up when you're ready, pause when you're not.

Foundation

The basics, dialed.

$1,750/ month

+ $3,500 one-time setup

  • Dealer CRM + SMS + missed-call-text
  • Listings cleanup across directories
  • Review engine with AI-drafted replies
  • Dormant-customer win-back cadence
  • Tracking baseline
everything inside →

most picked

Acquisition

Foundation plus paid traffic that converts.

$3,500/ month

+ $8,700 one-time setup

  • Everything in Foundation
  • Google + Meta done-for-you (geofence + conquest)
  • Pixel + event capture stack
  • Showroom event execution
  • Manufacturer image library — tagged, searchable, yours
  • Engagement portal — your plan, pipeline, and concierge bot
everything inside →

Compound

Operator-level partnership.

$5,500/ month

+ $12,500 one-time setup

  • Everything in Acquisition
  • Custom creative pipeline
  • Engagement-aware AI concierge (catalog + plan + pipeline)
  • Per-brand Collection dossiers — the pitch, proof, and demo tracks for every line on your floor
  • Quarterly Business Review with the principal
everything inside →

by invitation

Reference

The dealer as market maker.

by conversation

no published rate

  • Everything in Compound
  • Trade Desk — used + trade-in inventory priced like a market maker
  • Pre-owned showcase storefront
  • Concierge placement of flagship pieces
  • Past-buyer reactivation at scale (data agreement)
  • Flagship annual event franchise
everything inside →Talk to us

on hold? Hold fee $500/mo keeps your stack live.

tier 01 · foundation

Every dealer has a leaky funnel. Foundation patches it before you spend on growth.

Most specialty audio dealers have the same problem: revenue is real but inconsistent, the CRM is a mess, reviews go unanswered, and nobody is working the dormant-customer list that's sitting right there. Foundation is the fix. We wire your HighLevel sub-account, stand up managed SMS + email cadences, clean your listings across every directory that matters, and start the review-response engine running on a measured cadence. None of that requires ad spend. It just requires doing the work every week.

The tracking baseline is where most dealers are completely dark. We instrument GA4 conversion events before a dollar of paid spend — every lead form, every checkout — so that when you move up to Acquisition, the data is already there. The Stripe-to-HighLevel lifecycle bridge fires on every billing event: a new subscriber is tagged and enrolled in the onboarding workflow automatically, no manual step in between.

Your engagement portal goes live in Foundation. That means one login to a private, per-brand portal where you can see your audit findings, the action plan, what's in flight on the engagement kanban, what's waiting on you, and the reactivation pipeline being built station by station. The portal concierge bot can answer "where are we?" from the actual engagement data, not a ticket system. Per-client theming is included — your portal looks like your brand, not generic SaaS.

1,546dealers in our network438brands in our catalog

CRM + outreach engine

  • Dealer CRM + SMS/email cadenceYour HighLevel sub-account with measured outreach across contacts — new inquiries, past buyers, lapsed customers.
  • Missed-call text-backEvery missed call gets an automatic text within seconds. No lead falls through because nobody picked up.
  • Review-response engineReviews answered on a managed cadence so your reputation compounds instead of sitting unaddressed.
  • Dormant-customer win-back cadenceThe highest-ROI work in the plan: a measured, personalized win-back sequence across the customers who haven't been back.
  • Listings cleanupNAP consistency, duplicate suppression, and hours accuracy across every directory that feeds Google and Apple Maps.

Tracking + billing infrastructure

  • GA4 conversion tracking, instrumented from zeroEvery lead form and checkout fires a GA4 recommended event before you spend a dollar — no retro-fitting later.
  • Stripe → HighLevel lifecycle bridgeEvery billing event updates the CRM contact automatically: tier tag, onboarding enrollment, past-due flag. No manual reconciliation.
  • Tier checkout + welcome onboardingStripe Checkout links per tier, plus a post-payment welcome page with a tier-specific 3-week kickoff schedule.
  • HighLevel OAuth connectOne-click install from the HL Marketplace drops the managed-service team into your sub-account in under a minute — scoped, revocable.

Your engagement portal

  • Portal landing hub with recency tagsOne login, every surface. The menu re-colors the moment we touch something — 'New', 'Updated', or 'Recent' so you always know what changed.
  • Audit + action plan surfaceThe whole picture on one page: what's broken, what we're fixing, what we're explicitly not doing, and exactly what we need from you to move.
  • Engagement kanbanFive-lane read-only board: Awaiting You → In Progress → Awaiting Countersign → Done → Future Phase. The lane you need to watch is always on the left.
  • Reactivation pipeline trackerWatch the win-back engine being assembled station by station — from first data pull through first measured pilot send — before any email touches a real customer.
  • Living Questions threadQuestions land when they're relevant, answers save on their own, nothing gets lost in a one-shot intake form from three months ago.
  • Payment banner + checkout bridgeInvoice, engagement status, and the path to pay or upgrade — always visible at the top of whatever page you're already on.
  • Portal concierge botAsk your portal anything — 'where are we?', 'what's in my kanban?' — and get an answer rooted in your actual engagement data, not a ticket system.
  • Per-client theming (including print mode)Your portal in your brand colors — graphite + emerald default or a named mode tuned to your identity. Print mode monochromes everything for meeting screenshots.
  • Cross-domain SSO magic-link authOne magic link, no passwords. Single sign-on across the portal and every satellite surface.

The Stripe-to-HighLevel bridge handles 5 distinct lifecycle events — new subscriber, tier change, upgrade, payment failed, subscription canceled — with idempotency so nothing fires twice.

tier 02 · acquisition

Foundation runs the floor. Acquisition fills it.

Everything in Foundation runs underneath Acquisition. What it adds is paid traffic that is actually measured — Google and Meta campaigns built on the tracking foundation we already laid, so no dollar of ad spend is blind. We handle the geofence and conquest targeting (brand awareness aimed at your competitors' footprints), the pixel and event capture stack, and the creative. You see every campaign in your portal; the competitive dealer-locale map shows you the exact landscape we're working against.

Showroom events are a real acquisition channel for specialty audio, and the Acquisition tier treats them that way. Every event gets a task board in your portal — assign, add, track every deliverable on both sides — plus a lead-capture stack for the room itself. Manufacturer imagery is part of the deal: we harvest product photos from every brand portal login or shared drive you point us at, auto-tag them with vision AI (brand, model, shot type, alt text), and file them in a searchable per-client library. Rights-clean, stable URLs, no more hunting through Dropbox.

The competitive analysis surface maps every two-channel shop in your market, color-codes them by threat level, and surfaces shared-brand overlap so you know exactly where you hold a moat and where to widen it. Meet-the-Experts team pages go live so your specialists have a face on the floor and in the portal. The pre-owned and legacy continuity audit maps what already sells at zero ad spend so you protect it rather than accidentally competing with yourself. The in-portal upgrade funnel means when you're ready for Compound, the case is already made and the checkout is one click.

438brands in our catalog1,546mapped dealer competitors12upcoming HiFi shows

Paid acquisition + events

  • Google + Meta done-for-youManaged campaigns built on the Foundation tracking layer — never spending blind. Setup, creative, and ongoing optimization handled.
  • Geofence + conquest targetingBrand-awareness creative aimed at competitors' physical footprints in your markets — the buyers who walk into other rooms.
  • Pixel + event capture stackFull event instrumentation for paid platforms so attribution is clean from day one of any campaign.
  • Showroom event executionPer-event task boards in your portal — ownership split visible, deliverables tracked on both sides, open questions with inline answer forms.
  • Lead-capture stack for eventsRigging for anchor events like Music Matters: capture form, instant CRM push, follow-up cadence pre-loaded.

Manufacturer image library + sources intake

  • Vision-tagged image libraryEvery product photo you have rights to — harvested from brand portals, tagged by AI (brand, model, shot type, alt text), searchable, stable URLs.
  • Sources intake — vaulted credential ingestionPoint us at a brand portal login, a Dropbox, or a shared drive. The librarian fetches, tags, and files everything. Your credentials are vault-encrypted and never displayed again.

Intelligence + portal surfaces

  • Competitive dealer-locale mapEvery two-channel shop in your market mapped, threat-rated, and analyzed for brand overlap and strategic gaps — so you know where you win and where to widen the moat.
  • Meet-the-Experts team pagesFloating-cutout specialist cards with name, title, specialty, tenure, and a record-on-the-platter favorite — faces on the floor for every expert on your team.
  • Pre-owned + legacy continuity auditMap what already sells at zero ad spend, protect it, and route legacy buyers in rather than accidentally undercutting the channel.
  • Second-market and brand-awareness pre-warmingGeographies primed on brand-awareness creative ahead of any on-ramp — so the market knows you before a campaign drops.
  • Echo Showcase — brand flipbookEditorial-style scrolling showcase of newly added lines. Each brand gets a spread, a story, and a call to action — looks like a presentation, not a spec sheet.
  • In-portal upgrade funnelWhen you're ready for Compound: the capabilities delta, the price, and one button. Or request it and get a checkout link back.

Our manufacturer image library is built on Groq Llama 4 Scout vision auto-tagging — brand, model, category, variant, shot type, and alt text on every image, with Supabase Vault handling credential encryption for every source integration.

tier 03 · compound

Operator-level partnership. We're not a vendor at this tier — we're in the room.

Everything in Foundation and Acquisition runs underneath Compound. What it adds is the work that requires genuine integration with how your store thinks and sells. The custom creative pipeline produces bespoke content across every brand on your floor — not templated, not recycled. A multi-model image generation cascade (Flux Schnell / Pro / Pro-Ultra with Fal.ai fallback mirrors) generates and C2PA-signs images for Meta and TikTok AI-content compliance. Social reach expands beyond HighLevel to the communities that matter in this market: Reddit, Discord, and Mastodon via MadCoolSocial — the channels where real audiophile buyers actually congregate.

The customer-facing AI concierge is the flagship Compound capability. It's a Shadow DOM widget (one script tag) that speaks your store's voice, answers from your live Shopify catalog, and stays MAP-safe — no discounts, no price-matching, no commitments. You sign off on a tested preview before it goes live, and the catalog syncs weekly so a model that leaves your floor stops being recommended. Per-brand Collection dossiers arm every rep on your floor: the 60-second sell, the demo track that proves it, the cross-shop verdict, the press pull-quote, and what's new this cycle — all current, all in the portal.

The operational depth at Compound is different too. A Quarterly Business Review every three months: what's working, what to kill, what to widen. Bi-annual onsite visits with hands-on training. A standing four-hour weekly comms window — the weekday slot you choose — when we're yours with no scheduling back-and-forth. Zero-day support for anything blocking you. The Sandbox surface gives you visibility into our reference room, R&D tracks, and concept moodboards so you see how we think, not just what we ship.

438brands in our catalog1,546dealers in our network

Custom creative + social reach

  • Custom creative pipelineBespoke creative across every brand on your floor — multi-model image-gen cascade with C2PA signing for Meta and TikTok AI-content compliance.
  • Social reach beyond HighLevelPublishing to Reddit, Discord, and Mastodon via MadCoolSocial — the audiophile-community networks where buyers actually live.
  • AI image library auto-refreshThe image library regenerates automatically as your brand voice matures — brand-voice-grounded prompt generation, weekly for multibrand accounts.
  • Online-retailer competitive analysisThe digital shelf mapped — who is winning online (Crutchfield, World Wide Stereo, Music Direct) and where you wedge in. Extends the dealer-map analysis to e-commerce.

AI concierge + Collection dossiers

  • Customer-facing AI conciergeOne script tag. Speaks your store's voice, knows your live catalog, stays MAP-safe — no discounts, no price-matching. You sign off on a preview before it goes live.
  • Weekly catalog syncThe concierge corpus re-pulls your Shopify catalog every Monday. A model that leaves your floor stops being recommended by next week.
  • Per-brand Collection dossiersFor every line on your floor: the 60-second sell, the demo track, the cross-shop verdict, the press quote, and what is new this cycle — armed and current.
  • Shootout Lab surfaceA structured portal surface for in-showroom product comparisons — run a shootout, log the result, let the data drive the next conversation.
  • Sandbox — featured installs, R&D, moodboardsThe workshop behind the work: featured install projects, active R&D tracks, and concept moodboards so you see how we think, not just what we ship.

Operator partnership + support depth

  • Quarterly Business ReviewA formal strategic review every quarter: what is working, what to kill, what to widen. With the principal, not a junior account manager.
  • Bi-annual onsite visits + trainingTwice a year, on your floor: hands-on training and a working session in person.
  • Dedicated weekly comms windowA standing four-hour window every week — the weekday slot you choose — when we are yours. No scheduling back-and-forth.
  • Zero-day supportSame-day response on anything blocking you — not a ticket queue.
  • Monthly AI training sessionsA standing monthly session that keeps your team fluent as the tools evolve.
  • In-store AI stack designA purpose-built AI toolset for your showroom floor — designed around how your team actually sells, not off-the-shelf.
  • Custom in-house team dashboard + conciergeA dashboard built for your team — your numbers, your pipeline — with an AI concierge that answers in your voice.

The AI concierge runs on a Cerebras gpt-oss-120b → llama-70b → Groq llama-70b failover chain; MAP guardrails are unit-tested; the catalog syncs from Shopify weekly; per-slug ship-dark flag means nothing goes live until you approve it.

tier 04 · reference · by invitation

The dealer who moves the market, not just the product.

Everything in Foundation, Acquisition, and Compound runs underneath Reference. What it adds is the infrastructure for a store that has reached a different level of scale — one where pre-owned and trade-in inventory is a real revenue channel, where flagship pieces need discreet placement rather than a classified listing, and where the full transaction history is large enough to run compliance-gated reactivation at scale.

The Trade Desk is the defining Reference capability. Your high-end pre-owned inventory — dCS, Gryphon, Wilson, whatever sits in your back room — gets priced against blue-book and real sold comps, with a defensible ask, a confidence read (high / medium / low / pending), a warranty-edge callout, and a channel + move-plan narrative. Everything lives on a live valuation board in your portal, driven by the client_trade_desk data your operator controls. Content is client-safe by design: no cost basis, no trade-in delta, no internal margin data is ever visible in the portal. Concierge placement handles the flagship pieces that deserve a more considered path than a simple listing — channel strategy, warranty framing, and the ask defended by comps.

Reference is priced by conversation, not by a rate card. It requires a signed data agreement for the past-buyer reactivation work. It is opened when the engagement history, the inventory profile, and the operational trust are all in place. If that sounds like your store, start the conversation.

Trade Desk + pre-owned channel

  • Trade Desk — market-maker valuation boardEvery piece of pre-owned inventory priced against blue-book and real sold comps: defensible ask, confidence read, warranty edge, and a move-plan narrative.
  • Live valuation board in your portalStatus lifecycle: live → researching → reserved → sold. Aggregate stats: pieces on desk, combined ask, still researching. Force-dynamic — a data edit is live instantly.
  • Pre-owned showcase storefrontA dedicated surface for your pre-owned or sister-store inventory, with self-service imagery your team controls.
  • Concierge placement of flagship piecesWhite-glove, discreet placement plans for six-figure trade-ins — channel strategy, warranty framing, and the ask defended by comps.

Reactivation at scale + flagship events

  • Past-buyer reactivation at scaleCompliance-gated outreach across your full transaction history, run under a signed data agreement. The same win-back methodology as Foundation, applied at a scale that requires its own legal framework.
  • Flagship annual event franchiseOne marquee event designed, built, and operated each year — capture rigging, content production, and the re-engagement tail that runs for months afterward.
  • Invite-only onboardingReference does not have a self-serve checkout path. It opens by conversation when the engagement history, the inventory profile, and the operational trust are all in place.
  • Pricing by conversationNo published rate. Structure and terms are set based on the specific store profile and the scope of the Trade Desk work. Start the conversation at hello@madcoolhifi.com.

The Trade Desk portal surface is fully implemented — per-piece valuation data, status lifecycle, and aggregate stats live on a force-dynamic portal board that updates the moment the operator edits the underlying data.

How setup works

Setup is the build month — pixel + tracking install, listings cleanup, ad accounts wired, creative kicked off. One-time charge, billed at start.

Cancel or pause

Month-to-month after setup. Cancel anytime, or pause with the $500/mo hold fee to keep your stack live and ready when you come back.

Move between tiers

Step up at any time — we prorate the retainer change to the next billing cycle. The setup delta only applies to net-new infrastructure.

Not sure which?

Tell us your store size, current monthly ad spend, and whether you have tracking installed. We'll point you at the smallest tier that works — bigger isn't always better. Email us.

Connect your CRM

We integrate with the same CRM most specialty audio dealers already run. Install Mad Cool HiFi on your CRM →