Everything in Foundation, Acquisition, and Compound runs underneath Reference. What it adds
is the infrastructure for a store that has reached a different level of scale — one where
pre-owned and trade-in inventory is a real revenue channel, where flagship pieces need
discreet placement rather than a classified listing, and where the full transaction history
is large enough to run compliance-gated reactivation at scale.
The Trade Desk is the defining Reference capability. Your high-end pre-owned inventory — dCS,
Gryphon, Wilson, whatever sits in your back room — gets priced against blue-book and real sold
comps, with a defensible ask, a confidence read (high / medium / low / pending), a warranty-edge
callout, and a channel + move-plan narrative. Everything lives on a live valuation board in
your portal, driven by the client_trade_desk data your operator controls. Content is client-safe
by design: no cost basis, no trade-in delta, no internal margin data is ever visible in the
portal. Concierge placement handles the flagship pieces that deserve a more considered path
than a simple listing — channel strategy, warranty framing, and the ask defended by comps.
Reference is priced by conversation, not by a rate card. It requires a signed data agreement
for the past-buyer reactivation work. It is opened when the engagement history, the inventory
profile, and the operational trust are all in place. If that sounds like your store, start
the conversation.
The Trade Desk portal surface is fully implemented — per-piece valuation data, status lifecycle, and aggregate stats live on a force-dynamic portal board that updates the moment the operator edits the underlying data.