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Loudspeakers
Build British loudspeakers from Huntingdon, Cambridgeshire since 1977, including the recent 770 reissue of the 1980s standmount.
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rooms in 5 states
rooms outside the US
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about mission
Mission was founded in 1977 in Huntingdon, Cambridgeshire, England, and became one of the iconic British loudspeaker brands of the era, known for affordable standmounts and floorstanders that punched above their price. The company is now part of IAG (International Audio Group), which holds the engineering and manufacturing resources behind the line — production moved to IAG's facilities in Shenzhen, China, though IAG has since revived select UK production at the original Huntingdon site. The catalog covers loudspeakers across price tiers, anchored recently by the 770 reissue — a faithful return to the 1980s 770 standmount, reviewed in Stereophile at roughly five thousand dollars per pair. The reissue sits above the brand's volume models like the long-running QX and ZX series floorstanders and bookshelves, which carry the Mission house sound at mainstream price points. In the US, Mission is distributed by Vinyl Sound USA out of Buffalo, New York, and is also carried through retailers including Upscale Audio and Audio Advisor, giving it a solid US dealer footprint. The 770 reissue drew Stereophile coverage, and the brand competes with KEF, Wharfedale, ProAc, and Spendor in the British-loudspeaker conversation. It is a name serious US dealers recognize on sight from its 1980s reputation. For a dealer floor, Mission offers recognized British heritage at accessible pricing, with the 770 reissue serving as a halo piece that draws on nostalgia while the QX and ZX lines handle the working price points. The brand's heritage traces back to its Huntingdon, Cambridgeshire roots, with current engineering and manufacturing under IAG.