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Cartridges
Wraps a high-output moving-coil in a fired-ceramic body — JICO's $999 Seto Hori brings craft-pottery damping to the cartridge.
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about seto hori
Seto Hori is the flagship moving-coil cartridge from JICO, the long-established Japanese stylus and cartridge maker. The cartridge's defining feature is its body: JICO worked with a laboratory in the pottery city of Seto to study the shrinkage of fired ceramic and then hand-adjusted a ceramic body for the cartridge, the source of the "Seto Hori" name. The aim is a rigid, well-damped housing of a kind that conventional metal or plastic bodies do not provide. The Seto Hori is a high-output moving-coil design carrying a micro-ridge diamond on a boron cantilever, mounted to a natural walnut base, with a roughly 2.0 mV output that suits standard MM phono inputs and a $999 MSRP. A REMODEL version has updated the design and drawn a first-look from The Absolute Sound. The cartridge is hand-assembled in Japan. In the market, Seto Hori sits in the established-but-specialist analog tier — a named, reviewed Japanese cartridge with genuine US distribution, set against other boutique MC cartridges rather than the mass-market lines. Distribution runs through Tonar International in Europe and LP Tunes in Las Vegas, Nevada for the Americas. It has earned named-press coverage from The Absolute Sound, Positive Feedback, Tracking Angle, and TNT Audio. The cartridge is made in Japan by JICO.