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Integrated electronics
Bring a century-old German design-led TV and lifestyle-audio brand into the US custom-install channel.
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about loewe
Loewe was founded in 1923 in Germany by brothers Siegmund and David Ludwig Loewe, an early player in radio and television technology — the company demonstrated one of the first electronic television transmissions in the 1930s. Over the following century it built a reputation for design-led, premium home electronics, positioning itself at the upper end of the European TV and lifestyle-audio market rather than the volume tier. The modern catalog centers on OLED televisions and a lifestyle-audio range of wireless speakers and soundbars, all carrying Loewe's minimalist industrial design and integration features. The brand competes with Bang & Olufsen, Bowers & Wilkins lifestyle audio, and the premium OLED tiers from LG and Sony — design and finish are the pitch, not raw spec-sheet leadership. Loewe formally entered the US market in January 2026, standing up Loewe Technology North America under GM Jeff Costello, with custom-install distribution arriving in March 2026 through PowerHouse Alliance and a D-Tools partnership to support integrators. That makes it a fresh CI-channel play rather than a long-established US name. Press coverage runs through the European and UK lifestyle-AV outlets — What Hi-Fi?, AVForums, T3, and Home Cinema Choice — rather than the two-channel audiophile press, reflecting its design-and-television focus. The company is headquartered in Kronach, Germany, where it has long centered its operations and high-end production.