High-end audio marketing for hi-fi dealers
High-end audio marketing, as Mad Cool HiFi does it, is two jobs: bringing back the customers already sitting in a specialty audio dealer’s database, and capturing the buyers already searching for what the dealer sells.
Why this trade needs its own kind of marketing
A high-end audio sale is slow, local and personal. It usually ends in a listening room, after a long stretch of reading, and the buyer often knows the gear better than the ad does. The customers most likely to buy next are the ones who bought before, because a system gets upgraded a component at a time, over years.
A generalist agency counts clicks and form fills. In this trade the number that matters is whether a past customer walks back through the door, and whether the person searching for a brand you carry finds your showroom first.
What we do
Reactivation. We read a filtered cut of your customer records in place, over your connection, find who has gone quiet and what they own, and draft a win-back letter for each one. A named person approves every word before anything reaches a customer.
Search capture. We work your Google Business Profile, your listings and your ad account so that someone near you searching for a brand you carry finds your showroom. Every morning the ad account is read and you hear what changed overnight.
Who it is for
Specialty two-channel hi-fi dealers and custom integrators in the United States, from a single showroom to a handful of locations. It is built and run by someone who spent twenty years on the trade’s side of the counter.
How it is run
The machine sorts and drafts. A person decides and approves. The full account, including what we will not make and how your records are handled, is on the how we work page. Read how we work.
The engagements and their prices are public on the pricing page. To talk it through, write to hello@madcoolhifi.com.